We Are Foundation.
Building the infrastructure for a smarter, faster, more future-ready automotive retail industry.
Former Googlers
Deep roots in tech and automotive, utilizing world-class engineering standards.
AI Intelligence
Building the intelligence layer for next-gen AI-powered retail experiences.
Actionable Data
Translating complex dealership data into simple, profitable actions.
Trusted Reliability
Partnering with NCM and powered by Google Cloud for enterprise-grade security.
Meet Our Team
The minds behind the machine. Former Googlers, engineers, and automotive experts.
Andrew Diffenderfer
Co-Founder & CEO
Ashley Lepczyk
COO
Michelle Roberts
Chief Revenue Officer
Michael Heidner
Chief Data Officer
Jack Perry
Founding Engineer
Jacob Lowery
Senior Measurement Strategist
Bill Hoerr
Business Intelligence Analyst
Dona Morrish
Senior Project Manager
Maya Rivera
Onboarding Manager
Kwon Tan
Controller
Riley Ocker
Senior Business Intelligence Strategist
Roy Cronk
Strategic Account Manager